The service department is the quickest, easiest way to make money quickly with CRM.
Try this. Run a campaign, pull up all of your customers that have serviced at least once in the past 2 years and haven't been into service in the last 6 or 9 months.
Michael has helped other dealerships make tens of thousands of dollars with this exact campaign and once you have an email or a postcard put together to send out, it takes about as long as it did to write this page to run the campaign.
Michael also has experience with service BDC's, surveys, follow-up and all sorts of service remind